Following a busy sales conference in recent days, supporting one of our key Chinese distributors SOFRO, attention now turns to The Beijing Show.

This major exhibition is a must-see for the wallcoverings industry in China and it encompasses a multitude of global brands, including most major European names. To give the show its full title, the 2017 event is formally known as ‘Homdecor China 2017 – The 23rd China Beijing International Wallpaper & Textiles Exhibition’.

We are delighted to be very well represented at the event again this year, with striking displays on our distributors’ stands set to generate a high level of interest once more.

The designs shown here on the SOFRO Stand are from the University of Oxford Archives II Collection, you can view the range in more detail here