At The Paper Partnership we take pride in fully supporting our distributors, and an important part of this is to visit and participate in events such as distributors’ sales conferences and exhibitions.

Members of our Export Sales team, and our Creative Director Elizabeth Ockford, are today beginning a busy week of collaborative work with two of our key Chinese partners, presenting at conferences, attending exhibitions and meeting retailers from across the country.

Visiting our partners also enables us to fully understand global markets and to appreciate the different design requirements of each region. Our designers are able to see first-hand the nuances of each market and in some cases, the design process can be tailored to better suit the needs of key distributors. This responsiveness and flexibility enables us to introduce collections that are both on trend and have commercial appeal.